The International SPA Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative. This research series, commissioned by the ISPA Foundation and conducted in partnership with PricewaterhouseCoopers, examines the habits, attitudes and expectations of consumers. Notably, ISPA’s 2024 survey places a direct focus on active spa-goers, requiring respondents to have visited a spa within the past 12 months to qualify for the spa-goer study.
